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Sports stars join campaign to fight VAWG

Sports stars including footballers Chloe Kelly and Dan Burn and boxer Connor Benn have joined a social media campaign to fight violence against women and girls (VAWG).

The new social content series is produced with Sky Media and planned and activated by MG OMD (part of Omnicom Media). It aims to help the public recognise behaviours that are abusive.

The Government's Enough campaign aims to reach audiences across social media, workplaces, and public transport to increase public recognition of abusive behaviours and encourage self鈥憆eflection among perpetrators.

UK brands including TSB and the Night Time Industries Association will be helping to bring the message into homes, workplaces and high streets.

Last year, there were 5.1 million victims of domestic abuse, stalking or sexual assault, more than 200,000 sexual offences and over 800,000 domestic abuse related offences recorded by the police in 2025.

Minister for Safeguarding and Violence Against Women and Girls, Jess Phillips MP, said: "This government is on a mission to halve violence against women and girls in a decade. To succeed, we must drive change in every arena of our society, including sport.

"That鈥檚 why, through the Enough campaign, we are working with some of the biggest names in sport to change the conversation in homes, schools, and communities across the country. To end the cycle of violence that鈥檚 become normal in the lives of so many.

"But we will not stop there. We will deploy the full power of the state to make this country safe for women and girls."

Michael Kill, CEO of Night Time Industries Association, said: "Violence against women and girls has no place in our society, and the Night Time Industries Association strongly welcomes the 麻豆区 Office鈥檚 campaign addressing this critical issue. The night-time economy should be a space for culture, connection and enjoyment, and this campaign sends a clear message to perpetrators: abusive behaviour will not be tolerated.

"Across our sector, venues are already investing in staff training, bystander intervention, reporting processes and strong partnerships with police and local authorities. This campaign helps amplify those efforts, reinforces shared responsibility, and encourages safe, respectful behaviour in public spaces.

"Tackling VAWG requires sustained commitment, cultural change and collaboration. Campaigns like this empower individuals to intervene safely, challenge harmful attitudes, and make it clear that perpetrators, not victims, are accountable."

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